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Pd,Package design 包裝設計(第二版)

Author 王炳南
Publisher CHWA /全華圖書股份有限公司
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Released
2023/07/15
Language
Traditional Chinese
File format
PDF (102MB), fit in large screen and Pubook
Pages
336
ID
393963
ISBN
9786263285545
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
DRM
NT$450
Explanation
eBook
Standard NT$600
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廣告都在談4P，Product！Price！Place！Promotion！但你有聽過5P嗎？沒錯就是Packaging！包裝設計界的寶典「Pd」來襲！一次將行銷中的包裝說個明白！

想要投身包裝設計領域，在心態上需有很大的轉換，只用平面視覺的經驗看待龐大的包裝設計系統，是完全不夠的！本書由從事多年包裝實戰經驗的王炳南總監，帶領您進入專業的科學包裝創作中！

本書重談如何將一個「產品」經設計策略變成「商品」，談結構與包材、包裝設計流程與技巧、實際個案剖析，並擬定個案練習。堪稱包裝界的一本聖經，讓您不走冤枉路更不會走錯路！

Details

Released
2023/07/15
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
393963
ISBN
9786263285545

Buy products firstAnd download app to watch

Details
　　

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