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《他山之石系列》供應鏈布局-外商於新興市場的拓展案例-非洲篇
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外貿協會
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外貿協會
為了讓臺灣企業掌握非洲市場布局商機,本市調報告彙編非洲前3大投資市場:埃及、莫三比克及奈及利亞外商布局案例,分享非洲市場經營法則及經驗,從選擇決策、投資環境、營運方式、產業現況進行分析,並以市場機會作研析目的,提出值得臺灣企業借鑑的非洲市場拓銷工具或方式,縮短臺灣企業探索非洲商機的進入曲線,並希望藉由外商成功案例的引領,鼓勵臺灣企業積極進入非洲市場。
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